BMW 4 Series Coupé launch video

The live broadcast was watched by over 400 people and subsequently an audience of over 1,500 have viewed the online video. Rybrook BMW managed to fill all of their test drive slots in the first week with the aim of making a few sales there after.

Careful planning was required, as the car was only available for one day. The 12 minute production was filmed and edited in one day, with the 'live' event being broadcast the same evening.

Overview

The Rybrook Group offers a range of prestigious marques to satisfy the requirements of every motorist, together with all the facilities and resources to ensure that these motor cars are maintained to deliver peak performance at all times and remain in perfect condition. The group represents Bentley, BMW, Jaguar, Lamborghini, Land Rover, McLaren, MINI, Porsche, Rolls-Royce and Volvo.

Brief

In November 2020 BMW launched their brand new 4 Series Coupé, which in 'normal' circumstances allowed for a launch event at the dealerships around the UK. However, due to the COVID-19 pandemic, Rybrook BMW had to rethink their launch strategy, finding a new way to engage with their clients.

Solution

A 12 minute virtual launch was producing utilising a secret warehouse facility as a back drop to the filming. At the same the marketing collateral was created to promote the event which included building the online portal, designing a leaflet, creating press adverts and social media assets.