A fresh way to produce apps

The best way to show how MyAppuccino works is through moving images and text. A video presentation was created using graphics and branding already created for the marketing campaign.

The video was uploaded onto a dedicated YouTube Channel along with a number of other promotional videos.

Overview

MyAppuccino is the result of a burning desire to improve the accessibility of apps. For so long app development has been limited to specialist digital agencies and clients with very deep pockets. And yet app technology is such a perfect solution for so many businesses bringing the latest information direct to smart phones.

Brief

MyAppuccino is the result of a burning desire to improve the accessibility of apps. The clever developers at MyAppuccino required a brand reflected their technological breakthrough plus a marketing campaign which would attract the right kind of customer.

Solution

Before the marketing campaign and product launch, MyAppuccino required the logo, website and promotional items agreed and approved. To make sure MyAppuccino was put in front of the right people, a soft launch event was organised using all of the materials previously designed and created for the mass audience. The launch was well received, so the main campaign was launched which included regular social media activity, industry specific events and press advertising.