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February 8, 2018Shrewsbury Flower Show is an annual event held in August over two days at The Quarry, the main park in the town of Shrewsbury, in the county town of Shropshire.
Shrewsbury Flower Show attractions map artwork
Shrewsbury Flower Show programme design
Shrewsbury Flower Show event website
Overview
Every August for more than a century the Shrewsbury Flower Show has been held in the picturesque setting of Shrewsbury’s beautiful Quarry Park, with its magnificent sunken garden providing a colourful centrepiece for the thousands of visitors that have enjoyed the show over the years.
Brief
Shrewsbury Flower Show required a new brand, marketing and promotional materials and also event support for their 131st show. The brand needed to be colourful, vibrant, traditional and modern to appeal to new and existing customers across the UK.The brand would then be used across all marketing and promotional collateral leading up to the event and on the day too.
Solution
The brand was developed as required, using colourful flowers to enhance the key messages. The event website was design and developed as a responsive informative hub which also used e-commerce to sell the tickets. Marketing materials were design and produced including tickets, adverts, posters and leaflets. As well as producing collateral building up to the event, all of the hospitality and sponsor materials were designed and produced too. The show programme, on screen graphics and photography were also created.