Making of MG ZS video

The men who had created the car only had minutes to prepare themselves to become the men in front of the lights and camera.

From start to finish the time available was just over two weeks, so the filming and editing had not only to be fast but also highly creative.

Overview

In 2017 MG launched the MG ZS, a brand-new, compact SUV. This marked the start of an exciting new era for this iconic company. The new model came with an industry-leading, fully manufacturer-backed, transferable, seven-year/80,000 mile warranty. It had strong financial backing and a bright future. The Company was set to add a most exciting chapter to what was already a very colourful story.

Brief

MG wanted to produce a video that really showcased both the MG ZS and the British team who had inspired it. The video not only had to tell the story, but also capture the imagination of the viewer. The UK team had been responsible for both the interior and exterior design of all MG’s products across the globe and they wanted this to come across in the video.

Solution

Careful planning and storyboarding resulted in a mixture of footage, interviews and graphics. The video focused on the the car and its key features, which were explained and summarised by the MG team leaders involved in the project. The video encapsulating the ‘emotional dynamism’ and exceptional attention to detail in the design.