Apprenticeships video

Through producing a strong storyboard, content plan and sharp, animated graphics, this promotional video was a real success. In order to cover the whole region, companies from Shrewsbury, Telford and Hereford took part in the production.

Careful planning was needed to ensure that both employers and apprentices were available when needed, the final video being completed in just two weeks.

Overview

The Local Enterprise Partnership's vision for the Marches is of a strong, diverse and enterprising business base, operating in an exceptional and connected environment, where the transfer of technology and skills fosters innovation, investment and economic growth.

Brief

The partnership required a video to provide businesses with up-to-date information about schemes for apprenticeships, so that they could decide whether to join the project.

Solution

A mixture of moving images and graphics, accompanied by a voice-over, created an interesting, fresh video, which clearly highlighted the benefits for both employer and apprentice. It was used at publicity events and on social media platforms.