Camel Milking Systems video

A small part of the overall branding project was to create a set of marketing materials to promote their Camel Milking Systems in the United Arab Emirates. These materials were used at a Global Forum for Innovations in Agriculture Expo held in Abu Dhabi.

The project involved travelling to Dubai to film and photograph a newly-installed system. Then a brochure, exhibition graphics, photography and video were storyboarded in the UK before we headed over to the heat of the desert to get shots of sun, sand and camels.

Overview

A privately-owned company, with its head office in Shropshire, Fullwood Limited has, for over 70 years, been supplying the dairy industry with all types of equipment, from conventional herringbone and rotary parlours to the very latest automated milking robots.

Brief

The company recognised that to compete in the global market they needed to rethink and redefine their existing presence in the market place. Their logo was well recognised, but their marketing strategy was inconsistent as they lacked any defining brand guidelines.

Solution

Working together with the client, following in-depth analysis and market research, a set of brand guidelines was produced, which covered the vast amount of marketing material that needed to be redefined. Brochures, folders, leaflets, signage, photography, exhibition graphics and videos were all given a new look and style.