I love to create and develop.
I have a passion for building strong brands.

Creative Director

Responsible for the overall supervision and management of Wellmeadow’s creative output. Leading a team of creative professionals, inspiring creativity, and ensuring the delivery of high-quality work within agreed timelines and budgets.

Recent highlights include:

• Storyboarding, managing and directing a promotional Father Christmas video for Shrewsbury Museum & Art Gallery, which increased their sales on the previous year by 50%.

• Creating a new brand identity for an alliance of three Shropshire based companies, which also included a new website that was designed and built in two days.

Director (2014-2023)

I lead an award-winning, integrated, design team of eight managing advertising, promotional activities and brand management for private and public sector clients across the UK, including Metro Newspaper and The Shrewsbury and Telford Hospital NHS Trust.

Highlights included:

• Creating and delivering 50 viral videos for MG Motor UK, thereby increasing traffic flow through all their social media platforms.

• Developing and increasing brand awareness for MNA Media-owned software company PCS via integrated marketing activity in and around The Guardian head office.

• Designing a new brand image for Shrewsbury Flower Show, implemented across all marketing materials, helping stabilise the overall brand and increase ticket sales via its website.

Head of Graphic Design (2006-2014)

I managed a team of four graphic designers in a high paced studio. My main role was to organise and produce design ideas from conception through to completion. Working closely with clients and suppliers to develop brochures, websites, social media assets, advertising, direct mail etc.

Graphic Designer

I created a whole variety of product packaging, advertising and catalogues for Datel’s range of innovative gaming products. Working very closely with clients and other employees to tight deadlines, in a fast pace business environment. New products were constantly being introduced, which needed branding and promotion, so clear communication and planning was important. I would output films for litho-print as required, due to Datel having an in-house print department. Knowledge of print production was advantage, especially when new concepts were being developed. The job was always controlled from start to finish.

Graphic Designer

Directly receive brief from client to ensure clear communication, whether it’s an internal source, such as the Marketing Manager or external, such as a product supplier. Always being customer focussed is essential when creating new concepts. Design of packaging, POS, brochures and corporate literature on a daily basis, working to tight deadlines at a very fast pace to ensure the workload is prioritised to the needs of the customer. Liaising with printers and suppliers at home and abroad, to ensure they are working to a schedule and aware of future jobs. The design of new templates for future products or store POS graphics. Photography for digital images required for the design process and store system.