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The AT HOME campaign is a collaboration amongst the 14 Local Authorities covering the West Midlands, supported by companies who operate in this market.
AT HOME brand guidelines
AT HOME pull up banner
AT HOME poster site
Overview
The AT HOME campaign aims to encourage people to think about how independent-living and mobility equipment – also known as assistive technology can help them, or someone they care for, to continue to live at home in a healthy and safe environment.
Brief
Technology is increasingly becoming part of our everyday lives, be it for entertainment, food preparation, communication or transport, helping us to achieve our objectives. However, we do not routinely consider using technology to deliver health and care services. Therefore a brand message and marketing campaign was required by various local authorities to help spread the message.
Solution
The findings from a number of research group sessions were used to create a clear vision of what was required and a marketing plan was created. The campaign was to be entitled AT HOME and all branding and marketing would be under this title. A website was created as a central hub to be used by all the local authorities, where design templates could be downloaded for individual use and case studies uploaded.